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Case Study: INXY X FinchTrade

Aug 13 2024 |

TL;DR

  • FinchTrade became INXY’s primary liquidity provider, enabling reliable, competitively priced crypto-to-fiat conversions that supported INXY’s rapid transaction growth.
  • FinchTrade provided deep liquidity pools and manual handling of nonstandard conversions, such as USDT on Binance Smart Chain to TRC-20, reducing slippage.
  • INXY depended on deep, timely liquidity to limit exposure to market volatility for time-sensitive fiat payouts, so liquidity reliability remained critical.
  • Evaluate liquidity depth, integration speed, pricing competitiveness, and a provider’s ability to handle bespoke chain conversions before partnering.

INXY is a B2B company focused on providing comprehensive payment solutions for businesses. Specializing in enabling merchants to accept crypto payments for their services, INXY facilitates seamless mass payouts in cryptocurrency, as well as fiat-to-fiat and crypto-to-crypto conversions. INXY's primary clientele includes Web2 companies, particularly those in advertising, hosting, SaaS, and the gaming industry. Their clients' primary need is efficient, reliable conversion of crypto into fiat currencies.

Challenges 

Before partnering with FinchTrade, INXY faced a significant challenge: 

  • The need for comprehensive liquidity to manage swift and accurate crypto-to-fiat conversions. 

Many of their clients operate primarily in fiat currencies, and while crypto transactions constitute a growing percentage of their operations, fiat remains the backbone of their business. The challenge lay in converting crypto to fiat quickly and at competitive rates to minimize exposure to market volatility, especially for clients with time-sensitive payment requirements.

Why FinchTrade?

The decision to partner with FinchTrade was driven by multiple factors:

  1. Trust and Reputation: INXY discovered FinchTrade through personal networks and recommendations. In the world of large financial transactions, trust is paramount, and FinchTrade's strong reputation made them a clear choice.

  2. Seamless Integration: The onboarding process was smooth and efficient. INXY experienced rapid integration with FinchTrade’s systems, allowing for real-time price checks and transparent transaction management.

The Solution

With FinchTrade, INXY found more than just a liquidity provider—they found a partner willing to adapt and cater to specific operational needs. FinchTrade’s key offerings included:

  • Deep Liquidity Pools: Ensuring that INXY can perform quick conversions without significant slippage is vital for their clients who require real-time or near-real-time fiat transfers.

  • Human Touch: A standout feature of FinchTrade's service was its flexibility in handling non-standard requests. For instance, INXY frequently needed to convert USDT on the Binance Smart Chain to TRC-20 and vice versa, a process that FinchTrade was able to manage manually, ensuring smooth operations even outside the standard offerings.

The Results

The impact of partnering with FinchTrade was immediate and profound:

  • Growth in Transactions: With the fiat conversion solution in place, INXY’s transaction volume began to skyrocket, growing by approximately 18% per month. This growth was not only in crypto transactions but also in fiat, resulting in cumulative monthly turnovers reaching several tens of millions.

  • Market Share: FinchTrade now handles the majority of INXY’s transactions, solidifying its position as INXY’s primary liquidity provider. This dominance was driven by FinchTrade’s competitive pricing and reliability, outperforming even some major players.

Client Feedback

"FinchTrade has been instrumental in our growth. Their ability to provide deep liquidity and their flexibility in handling our specific needs have made them our go-to partner. We’ve seen our transaction volumes soar since we integrated their solutions, and their reliability gives us the confidence to scale further." –  Serge Kuznetsov, CPO & Co-founder @ INXY.io

Conclusion

INXY's partnership with FinchTrade has been instrumental in scaling their operations, particularly in managing the complex demands of crypto-to-fiat conversions. FinchTrade’s combination of deep liquidity, flexible service, and a commitment to customer satisfaction has made them an indispensable partner for INXY. As INXY continues to grow, FinchTrade remains a crucial part of their strategy, ensuring that they can meet the evolving needs of their Web2 clientele.

For more information about how FinchTrade can support your business, reach out to us. We're here to help and answer any questions you may have.

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Frequently asked questions

INXY needed comprehensive liquidity to convert received crypto into fiat quickly and at competitive rates. Because many of their clients operate primarily in fiat and have time-sensitive payment needs, INXY sought a solution that minimized exposure to market volatility and avoided large slippage during fast crypto-to-fiat conversions.

FinchTrade provided deep liquidity pools and rapid, seamless integration with INXY’s systems for real-time price checks and transparent transaction management. They also offered a human touch for non-standard requests, manually handling uncommon token conversions (for example, USDT on BSC to TRC-20) to ensure smooth, near-real-time fiat transfers.

INXY selected FinchTrade based on trust and reputation from personal networks, a smooth onboarding and rapid systems integration, competitive pricing, reliability, and flexibility. FinchTrade’s combination of deep liquidity and willingness to handle custom operational needs led them to become INXY’s primary liquidity provider, handling the majority of transactions.

The partnership reduced slippage and helped minimize exposure to market volatility through quick conversions, but some processes still required manual handling for non-standard conversions. That manual involvement introduces operational complexity, meaning INXY must coordinate those special flows alongside the automated, high-liquidity transactions.

INXY completed a smooth, efficient onboarding and rapid integration with FinchTrade’s systems to enable real-time pricing and transparent transaction management. They also established workflows for routine high-liquidity conversions and coordinated with FinchTrade on manual procedures for non-standard token transfers, such as cross-protocol USDT conversions.

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