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From Affiliate to Agent: Which FinchTrade Model Fits Your Business?

Nov 18 2025 |

As the digital asset ecosystem matures, more businesses—from payment service providers (PSPs) to OTC desks, EMIs, and fintech platforms—are looking for ways to expand their crypto offering without building infrastructure from scratch. Liquidity provision, payout automation, compliance, and operational reliability are becoming essential components of the modern financial stack.

But not every company wants or needs the same level of integration. That’s why FinchTrade offers multiple partnership models—Affiliate, Introducing Agent, White-Label OTC Desk, and License-as-a-Service—designed to match different business sizes, product strategies, technical requirements, and monetization goals.

This article breaks down each model, who it’s for, the benefits, and how to choose the one that best fits your business.

Key Point Summary

Why Partner With FinchTrade?

Before diving into the models, it’s useful to understand what makes FinchTrade a strong partner for institutions in the first place.

FinchTrade is a Swiss-registered liquidity provider active since 2021. We offer:

• Deep liquidity for BTC, ETH, stablecoins, and 20+ crypto assets
• Firm prices with tight spreads
• Instant on-ramp/off-ramp capabilities
• Automated 24/7 settlements
• High-volume processing for global crypto payments and payouts
• Compliance-aligned onboarding and monitoring
• API, web GUI, and Telegram trading channels
• Personal account manager with monthly payouts

Our B2B clients—PSPs, EMIs, brokers, institutional traders, crypto payment processors—need infrastructure that is fast, always available, and compliant. FinchTrade’s partnership models allow you to plug this infrastructure directly into your business at the level that makes sense for your product.

The FinchTrade Partnership Models

There are four main ways to work with FinchTrade, each offering a different level of integration and revenue opportunity.

1. Affiliate Model

2. Introducing Agent Model

3. White-Label OTC Desk

4. License-as-a-Service Model

Let’s explore how each one works—and how to choose the right one for your goals.

1. Affiliate Model: Simple, Low-Friction, and Fast to Deploy

What It Is

The Affiliate Model is FinchTrade’s most lightweight partnership structure. You earn commissions simply by referring clients to FinchTrade. There’s no infrastructure, no integration work, and no operational involvement from your side.

How It Works

You introduce a lead → FinchTrade qualifies and onboards the client → you earn a recurring commission on every trade that client executes.

Best For

• Content creators, consultants, and communities
• Small firms without technical resources
• Companies testing demand before committing to deeper integrations
• Partners who want passive recurring revenue without operational work

Why Choose the Affiliate Model?

It is the easiest way to begin, with near-zero overhead. You don’t manage compliance, integration, or support—FinchTrade handles everything. You simply provide introductions and earn from them.

Limitations

• You do not control the client relationship
• No customization or branded experience
• Revenue share is lower than agent or white-label models

2. Introducing Agent Model: Build Your Network, Share the Revenue

What It Is

The Introducing Agent Model is ideal for businesses that want a more active role in acquisition without owning the trading infrastructure.

As an agent, you can:
• Introduce corporate clients
• Help guide them through the early process
• Earn up to 50% in fee share
• Build a long-term revenue stream for your business

FinchTrade manages onboarding, KYC/AML, compliance, liquidity, pricing, trading, and settlements. You focus on sourcing and supporting high-value relationships.

Best For

• Sales organizations and business development consultants
• Regional fintech distributors
• OTC brokers expanding their service portfolio
• PSPs/EMIs that want crypto exposure without integration

Why Choose the Agent Model?

The revenue share is high, and the model is scalable. Partners appreciate that it requires no operational overhead: you can build a crypto liquidity business without needing technical teams or licensing.

What Makes This Model Popular?

It offers the best balance between effort and revenue. Many agents find that this model becomes a core revenue stream thanks to predictable monthly payouts and strong client retention.

Looking for liquidity, exploring on-ramp/off-ramp services, or seeking expert guidance?

3. White-Label OTC Desk: Your Brand, Our Infrastructure

What It Is

The White-Label OTC Desk model allows you to offer your own branded OTC service while leveraging FinchTrade’s liquidity, spreads, settlement engine, compliance workflows, and operational backbone.

You get your own trading environment with your brand, but FinchTrade powers everything behind the scenes.

You Can Customize:

• Branding: logo, colors, naming
• Spreads and margins
• Client tiers
• Settlement instructions
• API or web interface
• Integration with your internal systems

Best For

• OTC desks wanting deeper liquidity without building infrastructure
• PSPs/EMIs wanting to offer on/off-ramp services under their brand
• Crypto platforms looking to add OTC services quickly
• Payment processors seeking seamless corporate payout flows

Why Choose the White-Label Model?

• Fast go-to-market without years of development
• Zero need for building compliance tooling or risk management
• You maintain the client relationship and data
• You control pricing and profit margins
• Creates a scalable new revenue line inside your business

A Typical Use Case

A payment processor wants to offer instant crypto-to-fiat payouts and settlement. Instead of integrating multiple trading venues, managing treasury, building risk controls, or hiring compliance staff, they deploy a branded OTC page powered by FinchTrade. Clients see seamless execution, while the PSP captures margin.

4. License-as-a-Service: Full Control With Institutional Infrastructure

What It Is

This is FinchTrade’s most advanced partnership model—designed for businesses that want to operate an OTC or liquidity operation almost fully in-house while using FinchTrade’s technology, compliance architecture, and automation layer.

It’s ideal for companies that want:

• To build a proprietary trading or payout engine
• Full ownership of the client base and UX
• Customizable workflows
• Integration with treasury, PSP, or EMI systems
• Multi-venue liquidity aggregation under one interface

Best For

• Large PSPs and EMIs
• Regulated financial institutions
• High-volume OTC desks and brokers
• Exchanges seeking institutional-grade liquidity behind their platform

Why Choose License-as-a-Service?

It provides maximum flexibility and ownership while avoiding the years of development required to build your own liquidity and settlement infrastructure. You get:

• FinchTrade’s liquidity routing
• Custom pricing models
• Full automation of crypto/fiat settlements
• Compliance-ready transaction monitoring
• Ability to plug into banks, custodians, and trading venues

This is the model used by organizations that want to scale massively without operational friction.

How to Choose the Right FinchTrade Partnership Model

Choosing the right model depends on your business size, your strategy, and the level of operational control you want.

Below is a simplified comparison:

Model Integration Needed Revenue Potential Ownership of Client Best For
Affiliate None Low FinchTrade owns the client Small firms, creators, low-effort revenue
Introducing Agent None Medium–High Shared Sales orgs, BDs, OTC brokers
White-Label Medium (branding + setup) High You own the client PSPs, EMIs, brokers wanting control
License-as-a-Service High (custom workflows) Very High Full Institutions wanting a scalable engine

Key Questions to Ask Before Choosing

1. How quickly do you want to go live?

If speed is your priority, Affiliate or Agent may be best.
White-Label typically requires more setup, while License-as-a-Service involves the most customization.

2. Do you want to own the user experience and client relationship?

• If yes → White-Label or License.
• If no → Affiliate or Agent.

3. What level of profit margin do you want to capture?

• Affiliate → lowest but easiest
• Agent → strong recurring revenue
• White-Label → you set your own margins
• License → enterprise-level earning potential

4. What is your technical capacity?

If your team is small or non-technical, Affiliate or Agent is perfect.
White-Label requires modest technical involvement, while License needs product and tech coordination.

Why Many PSPs and EMIs Choose the White-Label or License Model

The payment processing industry is moving toward embedded crypto solutions. Businesses don’t just want access to liquidity—they want seamless integration, automated settlement flows, branded client dashboards, and the ability to customize margins.

Payment processors want to offer:

• Crypto → fiat payouts
• On-ramp services
• Automated corporate settlements
• Better spreads than exchanges
• Global reach

White-Label and License-as-a-Service provide all of this while letting PSPs maintain control of UX, margins, and client ownership.

What You Get as a FinchTrade Partner

Regardless of the model you choose, all partners benefit from:

Institutional-grade liquidity
Deep books for BTC, ETH, stablecoins, and major pairs, accessible via API, web GUI, or Telegram.

24/7 execution and settlements
Automated systems designed for businesses that operate around the clock.

Compliance-ready onboarding
FinchTrade handles all regulatory, AML, and KYC requirements aligned with Swiss standards.

Dedicated account manager
Direct guidance for high-volume operations, payouts, and integrations.

Monthly payouts and transparent reports
Clear visibility of closed fees, volumes, and client activity.

Scalable infrastructure
Whether you’re sending €100K or €50M a month, FinchTrade grows with you.

Conclusion

The growth of digital assets has created new opportunities—and new complexities—for businesses that want to offer crypto payments, trading, or settlement services. But the level of infrastructure, compliance, and operational readiness required varies dramatically from one company to another. That’s why choosing the right partnership model is not just a technical decision—it’s a strategic one.

FinchTrade’s ecosystem of Affiliate, Introducing Agent, White-Label OTC Desk, and License-as-a-Service models ensures that every organization—from small consultancies to large PSPs and regulated financial institutions—can adopt crypto capabilities at the scale that matches their ambitions. Whether your goal is to generate passive revenue, build a branded OTC offering, or operate your own institutional-grade liquidity engine, FinchTrade provides the tools, compliance frameworks, and liquidity you need to execute with confidence.

In a rapidly evolving financial landscape, winning requires reliability, automation, and the flexibility to adapt. FinchTrade gives businesses the freedom to choose how deeply they want to integrate crypto—while ensuring that every model is supported by the same foundation of institutional trust, deep liquidity, and seamless execution

For requesting more information about how we can help reach out to us. We're here to help and answer any questions you may have.

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