Product OTC liquidity Cross-border payments Solutions Payment service provider OTC desks EMI / Bank API docs Referrals About Blog
TL;DR
Zug, Switzerland, 3rd February 2026 – For digital platforms looking to onboard users into crypto, the challenge has always been the same: how to provide seamless fiat-to-crypto access without pushing customers to external exchanges. Wert set out to solve this problem by creating an embedded purchase widget that integrates directly into apps, wallets, and marketplaces, enabling retail users to buy small amounts of crypto instantly and compliantly.
But building a smooth user experience requires more than just smart product design — it demands reliable liquidity, competitive pricing, and instant settlement. To achieve this, Wert partnered with FinchTrade, a Swiss-based OTC liquidity provider. Through FinchTrade’s non-custodial trading engine and aggregated liquidity pools, Wert can execute high-frequency transactions every second while keeping balances lean and risk exposure low.
Founded by George Basiladze, Wert serves partners ranging from token sale projects to NFT marketplaces and Web3 wallets, helping them increase conversion, retain users, and unlock new revenue streams. Together with FinchTrade, Wert is scaling this model across Europe and preparing for new markets like Canada, while also expanding into crypto-to-fiat payout flows and GBP support.
For Wert, the biggest challenge in scaling its embedded widget was not only offering retail users a seamless front-end experience, but also managing liquidity and settlement efficiently behind the scenes. Handling thousands of small transactions each month meant finding a partner that could provide reliable execution, instant conversions, and competitive spreads — without forcing Wert to hold large balances or take on unnecessary risk.
That’s where FinchTrade came in. Since 2022, Wert has leveraged FinchTrade’s non-custodial trading infrastructure and aggregated liquidity to deliver a frictionless back-end for its retail flows. Instant EUR settlement allows Wert to execute trades every few seconds while keeping reserves lean, ensuring end-users get their crypto on time, every time.
“FinchTrade allows us to maintain smaller balances, benefit from instant settlement, and access deep liquidity in EUR pairs”, said George Basiladze, Founder & CEO of Wert. “The reliability of their trading infrastructure means we can focus on growing our product and partner network.”
In the last 30 days alone, Wert processed $2.3 million in trading volume through FinchTrade — with the majority flowing through stablecoin pairs — proving the model’s efficiency and scalability.
Driving Results Together
The collaboration between Wert and FinchTrade has already delivered tangible outcomes:
Real-time execution: Retail users receive crypto instantly thanks to FinchTrade’s aggregated liquidity.
Lower risk exposure: Instant EUR settlement eliminates the need for Wert to hold large reserves of BTC or fiat.
High-frequency scalability: API-based integration supports Wert’s model of processing trades every few seconds.
Product expansion: The partnership is evolving to cover new fiat pairs like GBP and reverse flows — enabling users to sell crypto and receive fiat payouts just as easily.
Wert is preparing for its next chapter: expanding into new markets like Canada, introducing collateralized lending products, and rolling out crypto-to-fiat solutions for its partners. Throughout this growth, FinchTrade will remain the liquidity backbone, ensuring flexibility, competitive pricing, and reliable settlement.
“Wert represents the kind of forward-thinking partner we love to support,” said Nicola Boldrini, Growth Lead at FinchTrade. “By embedding our liquidity into their platform, they can scale confidently and deliver a seamless experience to retail users globally.”
FinchTrade is a Swiss-based OTC liquidity provider, founded in 2021, trusted in 30+ countries, powering real-time crypto and fiat payments with compliant, high-volume execution — processing billions in annual exchange volume.
Wert.io is a fintech company founded in 2020 that enables businesses to embed crypto purchasing directly into their apps, wallets, and marketplaces. Its simple widget allows retail users to buy small amounts of crypto instantly and compliantly, supporting broader adoption of digital assets through seamless integration.
The partnership embeds Wert’s purchase widget into apps, wallets, and marketplaces while FinchTrade supplies non-custodial, aggregated liquidity and instant settlement. Wert handles the front‑end user experience and onboarding; FinchTrade handles real‑time execution, conversions and settlement so end users can buy crypto instantly without leaving the host platform.
Wert routes high‑frequency purchases through FinchTrade’s non‑custodial trading engine and aggregated liquidity pools. FinchTrade provides instant EUR settlement and competitive execution every few seconds, allowing Wert to convert and settle trades rapidly without holding large BTC or fiat balances, which keeps reserves lean and risk exposure lower.
According to the article, using Wert with FinchTrade lets platforms offer embedded, instant purchases while avoiding large internal fiat or crypto reserves. FinchTrade’s liquidity and instant settlement reduce the need to hold inventory and prevent pushing users to external exchanges, preserving a seamless experience and lower balance and risk requirements.
The article indicates the model is scaling across Europe and is preparing to enter Canada, with product expansion into GBP and crypto‑to‑fiat payouts. It also notes recent volume flowed mainly through stablecoin pairs. It does not provide a full list of supported markets or fiat pairs, so availability may vary as expansion continues.
Partners embed Wert’s purchase widget into their app, wallet or marketplace. Wert integrates with FinchTrade via API‑based connections to access non‑custodial, aggregated liquidity and instant EUR settlement. This setup supports trades every few seconds, real‑time execution for retail customers, and lets partners avoid maintaining large on‑platform balances.
Navigate LATAM crypto liquidity solutions to cut slippage and steady prices, using market makers, AMMs, and on/off-ramps to scale trading efficiently.
How European crypto payment processors use SEPA Instant settlement for secure, near-instant crypto-to-fiat payouts, lower costs, and improved liquidity.
A single gateway to liquidity with competitive prices, fast settlements, and lightning-fast issue resolution
Get started
Our services are not available to retail clients residing in, or corporate clients registered or established in, the United Kingdom, the United States, the European Union, or other restricted jurisdictions. Access to this website does not constitute an offer or solicitation to provide services in these jurisdictions.
The obtained data is processed in accordance with our Privacy policy
Our services are not available to retail clients residing in, or corporate clients registered or established in, the United Kingdom, the United States, the European Union, or other restricted jurisdictions. Access to this website does not constitute an offer or solicitation to provide services in these jurisdictions.
The obtained data is processed in accordance with our Privacy policy
Schedule a 15-min demo to get familiar with FinchTrade and start trading
Thank you for your interest in FinchTrade!
We will contact you soon
An error has occurred. Please try again later or contact customer support for assistance.
Our services are not available to retail clients residing in, or corporate clients registered or established in, the United Kingdom, the United States, the European Union, or other restricted jurisdictions. Access to this website does not constitute an offer or solicitation to provide services in these jurisdictions.
The obtained data is processed in accordance with our Privacy policy
Our services are not available to retail clients residing in, or corporate clients registered or established in, the United Kingdom, the United States, the European Union, or other restricted jurisdictions. The information provided on this website is for informational purposes only and does not constitute a public offer, financial or investment advice, or marketing communication. FinchTrade group is not MiCAR compliant, nor FCA regulated, and nothing on this website should be construed as an offer to provide regulated services or financial instruments. Visitors are encouraged to seek independent legal, financial, or professional advice before making any decisions based on the information presented. FinchTrade group assumes no liability for any actions taken in reliance on the content of this website.